‘We know a t-shirt can’t change the world’

but we dream that it might

empower someone,

change a viewpoint or

share something good, to create

Social change one tee at a time.

wE started our social enterprise

making dope stuff

for a good cause in 2016

to raise awareness for

charities we really believe in.

Our first mastectotee (for Breast Cancer Awareness Month) was inspired by our Mum’s journey through breast cancer.

Our second NOPE tee design responded to a personal teen sexual assault experience, focusing on sexual consent. NOPE means NO.

All our current t-shirt designs are now in TE PAPA TONGAREWA National Museum Contemporary History Collection.

 We expand our designs and charity partnerships to share real messages that need to be spread across Aotearoa and the World.

  • Our supporters wear their tees with purpose - to start important conversations about breast cancer awareness, sexual abuse, youth suicide, period poverty, eating disorder and more. We can’t keep quiet!

  • Every shirt we make shares profits by way of monthly donation, with charity organisations who support sufferers or vulnerable communities. It is our way of building a simple business model for social good.

  • We are determined to lessen our impact on the planet by making a conscious effort to create meaningful garments in the most sustainable and ethical way possible. We are made the switch to 100% ORGANIC COTTON t-shirts from NZ company as colour. We chose this local company for their fit, quality and socially responsible practices. They have an Ethical Fashion Guide A- rating with a high level of tansparency in their production processes. They use Globally Certified organic cotton using less water, no genetic modification and no chemicals in their production process.

    • All our designs are made locally at A1 Apparel in Wellington, replicating our original hand stitched designs.

    • Each garment is 100% custom made to order on request - it’s a zero waste model. It's all about sustainability and giving the maximum we can to the causes we support.

    • We are personally engaged with the work and values of each of our charity partners. We know exactly where your donations are being spent.

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We won the 2018 Miss FQ Social Change Influencer Award, were finalists in 2018 Women of Influence. Brit won a 2018 AMP Dare to Dream Scholarship and we were awarded 2018 Local Hero New Zealander of the Year medals. In 2019 we were awarded Good Stuff People’s Choice Award by Frankie Magazine, and we feature in Womankind a book celebrating NZ women . You can see our t-shirts in Te Papa collections.

Some well respected and talented people across the globe have said some positive things about our work. If you want to check out what the world is saying about us click links here:

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