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we create ethicalLY PRODUCED, high quality, embroidered clothing that carries a strong message.

We really care about the causes that our clothes support - from Wellington's Sexual Abuse HELP Foundation to Youth Line, all  our partner organisations do outstanding work in New Zealand's vulnerable and under-represented communities.

Our story starts in 2016, when we began stitching the iconic MastectoTee as a fundraiser during October's annual Breast Cancer Awareness month.

The shirt was so popular that we realised we could make a real difference creating fashion for a cause.

We know we have a responsibility to share our success with the social causes we care about, and that's why we share our profits with not-for-profit organisations who have a massive, positive impact in our communities. 

We empower our customers to start important conversations by wearing our fashion. Every item you buy and wear is a chance to talk about an issue that is important to you, with the people around you.

Te Papa Tongarewa (National Museum of NZ) has collected our iconic mastectotee and NOPE tees into their permanent collection as contemporary taonga (treasures). We are literally creating HERSTORY.

Our aim is to  make positive change in the world - one tee at a time.


Our 100% cotton CLOTHING IS ethically created around the globe, supplied by Canadian manufacturer, Gildan.


  • We embroider our designs right here in Aotearoa by the team at A1 Apparel in Wellington, replicating our hand stitched designs.   
  • Each garment  is 100% custom made to order on request - no waste, no extra stock we must sell. It's all about giving to the causes we support.
  • We are personally engaged with the work and values of each of our charity partners. We know exactly where our donations are being spent.

We've been featured in media articles, magazines, television news and videos made by some well respected and talented people across the globe. Check out what the world is saying about us: