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we create ethicalLY PRODUCED, high quality, embroidered clothing that carries a strong message.

We really care about the causes that our clothes support - from Wellington's Sexual Abuse HELP Foundation to Youth Line, all  our partner organisations do outstanding work in New Zealand's vulnerable and under-represented communities.

Our story starts in 2016, when we began stitching the iconic MastectoTee as a fundraiser during October's annual Breast Cancer Awareness month.

The shirt was so popular that we realised we could make a real difference creating fashion for a cause.

We know we have a responsibility to share our success with the social causes we care about, and that's why we share our profits with not-for-profit organisations who have a massive, positive impact in their communities. 

We empower our customers to start important conversations by wearing our fashion. Every item you buy and wear is a chance to talk about an issue that is important to you, with the people around you.

Our aim is to  make positive change in the world - one tee at a time.

 
 
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Our 100% cotton CLOTHING IS ethically created around the globe, supplied by Canadian manufacturer, Gildan.

 

  • We embroider our designs right here in Aotearoa by the team at A1 Apparel in Wellington, replicating our hand stitched designs.   
     
  • Each garment  is 100% custom made to order on request - no waste, no extra stock we must sell. It's all about giving to the causes we support.
     
  • We are personally engaged with the work and values of each of our charity partners. We know exactly where our donations are being spent.
 
 
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We've been featured in media articles, magazines, television news and videos made by some well respected and talented people across the globe. Check out what the world is saying about us:

 
 
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