we create ethicalLY PRODUCED, high quality, embroidered clothing that carries a strong message.
We really care about the causes that our clothes support - from Wellington's Sexual Abuse HELP Foundation to Youth Line, all our partner organisations do outstanding work in New Zealand's vulnerable and under-represented communities.
Our story starts in 2016, when we began stitching the iconic MastectoTee as a fundraiser during October's annual Breast Cancer Awareness month.
The shirt was so popular that we realised we could make a real difference creating fashion for a cause.
We know we have a responsibility to share our success with the social causes we care about, and that's why we share our profits with not-for-profit organisations who have a massive, positive impact in their communities.
We empower our customers to start important conversations by wearing our fashion. Every item you buy and wear is a chance to talk about an issue that is important to you, with the people around you.
Our aim is to make positive change in the world - one tee at a time.