we create ethicalLY PRODUCED, high quality, embroidered clothing that carries a strong message.
We really care about the causes that our clothes support - from Wellington's Sexual Abuse HELP Foundation to Youth Line, all our partner organisations do outstanding work in New Zealand's vulnerable and under-represented communities.
Our story starts in 2016, when we began stitching the iconic MastectoTee as a fundraiser during October's annual Breast Cancer Awareness month.
The shirt was so popular that we realised we could make a real difference creating fashion for a cause.
We know we have a responsibility to share our success with the social causes we care about, and that's why we share our profits with not-for-profit organisations who have a massive, positive impact in our communities.
We empower our customers to start important conversations by wearing our fashion. Every item you buy and wear is a chance to talk about an issue that is important to you, with the people around you.
Te Papa Tongarewa (National Museum of NZ) has collected our iconic mastectotee and NOPE tees into their permanent collection as contemporary taonga (treasures). We are literally creating HERSTORY.
Our aim is to make positive change in the world - one tee at a time.