‘We know a t-shirt can’t change the world’
but we dream that it might
change a viewpoint or
share something good, to create
Social change one tee at a time.
wE started our social enterprise
making dope stuff
for a good cause in 2016
to raise awareness for
charities we really believe in.
Our first mastectotee (for Breast Cancer Awareness Month) was inspired by our Mum’s journey through breast cancer.
Our second NOPE tee design responded to a personal teen sexual assault experience, focusing on sexual consent. NOPE means NO.
We expand our designs and charity partnerships to share real messages that need to be spread across Aotearoa and the World.
Our supporters wear their tees with purpose - to start important conversations about breast cancer awareness, sexual abuse, youth suicide, period poverty, eating disorder and more. We can’t keep quiet!
Every shirt we make shares profits by way of monthly donation, with charity organisations who support sufferers or vulnerable communities. It is our way of building a simple business model for social good.
We are determined to lessen our impact on the planet by making a conscious effort to create meaningful garments in the most sustainable and ethical way possible. We are made the switch to 100% ORGANIC COTTON t-shirts from NZ company as colour. We chose this local company for their fit, quality and socially responsible practices. They have an Ethical Fashion Guide A- rating with a high level of tansparency in their production processes. They use Globally Certified organic cotton using less water, no genetic modification and no chemicals in their production process.
All our designs are made locally at A1 Apparel in Wellington, replicating our original hand stitched designs.
Each garment is 100% custom made to order on request - it’s a zero waste model. It's all about sustainability and giving the maximum we can to the causes we support.
We are personally engaged with the work and values of each of our charity partners. We know exactly where your donations are being spent.